Monday, December 10, 2007

Moral Revolt II

The following post is a response to the comments made from the previous post.

to pmcsi and nw49socal:

thank you for your comments and inquiries.

Our common concept of capturing the imagination is something that involves a person just like how Cory captured the imagination of the middle class in 1986, Erap to the masses in 1998 and Fr. Panlilio to the Kapampangans this year. Hitler is an excellent example of someone capturing the imagination of an entire race. I am not sure if Lee Kwan Yew captured the imagination of Singaporeans. Maybe he did. From the political point of view, capturing the imagination is often associated with a person.

But capturing the imagination is not just about politics. Everytime Manny Pacquiao goes to the ring, he captures our imagination and there is no politics involved in it except for politicians waiting for photo ops. Capturing the imagination is a marketing tool. Capturing the imagination gets the attention of a target market. In my advocacy, to capture the imagination is to get the attention of each and every Filipino. It is just the very first step in a long journey. Nothing preachy. Just get their attention and also for confidence building. Getting the public's trust.

Texting is one activity that has captured our imagination and that is faceless. It just happened. Everybody got hooked to texting that made our country the texting capital of the world. Technology has greatly influenced our lives. Therefore, it is possible to capture the imagination with a "faceless" campaign.

Why "faceless"? Because the moment you give the campaign a "face" the public will only be interested on the who and the motives instead of the objectives of the campaign. It deflects the attention. Secondly, it creates an aura of mystery. To keep the interest. To keep the attention. "Faceless" is a marketing strategy. It may be difficult to grasp at this point as we are used to campaigns with "faces", with endorsers.

The issue of citizenship, moral reorientation, good values, proper conduct are very sensivitve subjects. We are a very sensitive people. Balat sibuyas. You just don't tell people that what they do is wrong because their normal reaction is, "Sino ka? Santo ka ba?"

The call for moral revolt by politicians will never be heeded. As I said previously, they are the epitome of corruption. Even the calls of the Church will not be heeded. In the first place, we are what we are is simply a reflection of the Church having failed to guide its flock in the right direction. The Church has been with us for centuries but why have we become like this? There are many devout Christians among us but why are we what we are? Because the Church has its own agenda.

So to whom do we go to? Who will lead us? No one. There is no single individual, not even Tony Meloto or Father Panlilio, that each and every Filipino will listen to or trust. When someone calls for moral change, the usual reaction is "Bakit santo ka ba?" But if you hold a "faceles" campaign with a pure heart and intentions, people will listen because there is no face that they can argue against with. But that is already getting ahead of the story, influencing their mindset. We need to get first their attention by capturing their imagination.

This blog is my simple way of starting this campaign.

No comments: